WELCOME TO MY PORTFOLIO
25 years of experience in art direction and graphic design. Comfortable performing as a creative team lead as well as rolling up my sleeves as an individual contributor. Passionate about creating innovative design solutions.
SKILLS
Print design, packaging design, merchandising design, brand identity, logos, icons, color palettes, mood boards, product naming, digital and social asset creation, gif animation, templated and multi-page document design incorporating data merge, art direction, product photography direction, photo retouching
Developing brand guidelines and packaging guidelines, concepting with inclusion of trend and consumer research, experience supporting a variety of target audiences
Product life-cycle comprehension, data interpretation and conversion to visual assets, content mapping and creative concepting, team-based and individual project management
Collaboration, identifying best practices and efficiencies, aligning with company objectives and performance metrics, balancing conflicting requirements, utilizing effective time management, embracing change