KICHLER LIGHTING
HOMESTEAD COLLECTION

Kichler Lighting marketing kit in support of the Homestead product launch and campaign featuring cottagecore style. Cottagecore style pulls from rustic, farmhouse and vintage styles and is inspired by a way of life that focuses on simple living and sustainability. The focus of the creative support was around featuring the new products and by inspiring consumers with lifestyle imagery such as recipe cards with decorating ideas. Graphic elements are reminiscent of simple living and included custom vintage-style illustrations of each new lighting product.

Provided concept and planning of the showroom marketing kit and found cost-efficient components to stay within budget. Components included a kit box, inspiration recipe card deck, product hang tags tied with jute string and maple wood logo-engraved flash drive with teaser video; all packed with kraft wrap, tissue paper and sticker closure. Campaign art direction and design of the included Lighting Ideas Guide brochure was provided by another senior graphic designer.

Designed post-launch design of “Behind the Design” Instagram stories of each product collection, including graphics and animations.