ADPRO Branding

ADPRO was moving to a newly renovated space as well as marking their 20th anniversary and wanted to update their identity. ADPRO was looking for a more modern style and to no longer separate the letters “AD” and “Pro” as in their previous logo. While working with the ADPRO team, many concepts were developed, and the new icon and promotional orange color gave more life to ADPRO’s brand. I designed the branding materials to compliment the new logo designed by a colleague. The kit included a die cut orange folder that holds case studies and cover letter, along with an outer plastic sleeve with a die cut for holding a business card. Other materials I designed included stationery and mailing materials. I collaborated with a copywriter to write the new tagline “Your brand. Our passion.”

Agency
ADPRO, Inc.
My Role
Art Direction, Branding, Print Design, Copywriting