ADPRO was moving to a newly renovated space as well as marking their 20th anniversary and wanted to update their identity. ADPRO’s previous logo was outdated looking and also separated the letters “AD” and “Pro” which ADPRO no longer desired. After hundreds of concepts, the new logo and promotional orange color gave more life to ADPRO’s brand. The logo was designed by another art director. I co-wrote the new tagline “Your brand. Our passion” and designed the branded identity materials. The identity kit included a clear plastic sleeve for a diecut folder. The folder housed a business card, case studies and cover letter. Stationery, labels and mailing materials were also designed.
