Kichler Decorative Lighting Packaging
Kichler Lighting partnered with Lowe’s Home Improvement stores to sell Kichler lighting products in branded packaging. I collaborated with Kichler executives and the Lowe’s merchandising team to develop the initial packaging design. Over one-hundred products were included in a successful initial launch.
CLIENT
Kichler Lighting & Lowe'sMY ROLE
Art Direction | Branding | Packaging Design & Production | Merchandising DesignIn working with the Kichler Brand Team for an overall brand refresh, I led the packaging redesign to coordinate with the new brand standards. The redesign presented the branded packaging in a fresh new style and was also translated into branded store merchandising for multiple projects.
I developed new packaging guidelines and templates that incorporated ceiling fan, outdoor and landscape products. Along with establishing an appropriate hierarchy for the logo, product name and descriptions, consistent box alignment with shelf planograms were considered.
To create a memorable purchase, thank you cards were designed to place inside the box. The thank you card showcases the entire collection of products for the customer to easily reference and find the other coordinating products in store or online.
