Kichler Lighting Packaging in Lowe’s
Kichler Lighting partnered to sell their product in Lowe’s stores within Kichler branded packaging. I collaborated with Kichler executives and the Lowe’s merchandising team to develop the initial packaging design. The packaging design was created with a light blue color to complement the Kichler blue logo, but to also stand out on the shelf against many bays of other packaging designs in beige and white.
In working with the Kichler Brand Team for the overall brand refresh, I led the packaging redesign. We developed concepts that reflected Kichler’s new brand guidelines, color palette and team ideas. We also redesigned the “thank you” cards included in packaging. These are placed inside of the box, on top of the product, and showcase an entire collection of products. I created a packaging guidelines manual and templates for brand consistency.