élan is a contemporary lighting brand produced by Kichler Lighting. Along with the company division President, VP Sales, division team and the help of a contractor, I helped design the original élan showroom in the Dallas Market Center, part of the campus that includes the World Trade Center. This showroom featured élan products for the bi-annual Dallas International Lighting Shows, which I attended as the élan Creative and Product Manager for several years. This was a new and exciting challenge for me. I designed 2D and 3D signage, window branding and wall photography. I assisted in designing the floor, furniture, and product layouts using Adobe Illustrator and choosing wall and flooring materials, furniture, decor, and original artwork, which all entailed performing many on-site visits.