Vostro

Vostro was a company that acquires luxury items for clients, including automobiles, aircraft, yachts and travel.  The client’s target market makes purchases ranging from several hundred thousand to several million.  Vostro needed an identity that would look luxurious to match their services.  As the Senior Art Director on the project, I worked with an Art Director on the team and the logo was developed; one that satisfied the client’s desire for a logo that resembled that of a luxury car.  Stationery in conservative colors was created and printed on two sides.  I designed the brochure with vellum insert that could slip into a die-cut folder and then be mailed in a custom envelope of the same material.  I also directed the automobile photo shoot that was used in the brochure as well as on the website and in advertising.

Client
Vostro
Agency
AdPro
My Role
Art Direction, Branding, Print Design