Kichler Lighting Packaging in Lowe’s
For a new partnership with Lowe’s stores, I designed the Kichler brand packaging. I presented concepts to Lowe’s Merchandising Director as well as collaborated directly with the Lowe’s team to develop the design. The packaging was created with a light blue color to compliment the bright Kichler logo, but also stand out on the shelf in Lowe’s stores against many bays of other packaging designs in beige and white. Over one-hundred products were produced in this design for the successful initial launch in 2015.
In 2018, I directed the Kichler brand packaging re-design to coordinate with Kichler’s new overall brand look and color palette. The re-design included designing “Thank You” cards that are placed inside of the box on top of the product and showcase an entire collection of products. I created an 80-page packaging guidelines manual and templates for brand consistency. This fresh new look started rolling out in stores in 2018.